datewhat did we do?
3/4/2015 - 5/4/2015
in order to increase pmq's brand awareness, program offerings, traffic flow of visitors and to drive sales during the easter period, we created the concept of easter men to enhance not only the entertainment value, but to also increase tenant participation, promotional initiative and to reach out to the community.
the easter men travelled all throughout the central and sheung wan district to promote the easter egg hunt and egg painting workshops at pmq. while traveling, they danced, interacted, allowing photo opportunity and audience to paint on them freely, while accompanied by the live band duo nowhere boys.