“come alive” at new town plaza

date
jun - aug 2013

venue
new town plaza, shatin

description
the first ever arts festival to take place in a shopping mall! the 8-week 'fresh and new' concept included many crossover acts, interactive performances and audience engagement initiatives throughout the mall. programming included a cappella groups, percussion ensemble, jazz, indie, rock bands, DJ, contemporary & hip hop dance, DIY drumming and orchestra performances.

what did we do?
concept development
curatorial programming
event & production management
branding
pr support
marketing (promotional initiatives
video production
design production)

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