datewhat did we do?
jun - aug 2013
new town plaza, shatin
the first ever arts festival to take place in a shopping mall! the 8-week 'fresh and new' concept included many crossover acts, interactive performances and audience engagement initiatives throughout the mall. programming included a cappella groups, percussion ensemble, jazz, indie, rock bands, DJ, contemporary & hip hop dance, DIY drumming and orchestra performances.
event & production management
marketing (promotional initiatives